Would you believe the world’s best known brand got its name from a bookkeeper?

Frank M. Robinson, an accountant and partner in what would come to be an iconic soft drink, not only suggested the name Coca Cola; he designed the logo, too. The name was derived from the two main ingredients in the product: cocaine and caffeine. The cocaine came from the coca leaf and the caffeine from kola nut, leading to the name Coca-Cola. The K in kola was turned to a C for marketing purposes. Continue reading “What’s in a Name? Coca-Cola Trademark” →